These next couple of weeks, I want to talk about marketing and it would be highly appreciated if you can give your opinion. As you know I am a new student busy studying my Diploma in Marketing. There is a few points of discussion that I want us to talk about and hopefully get some feedback.
Marketing, when I first started the classes I thought good, A couple of nights here and there a few exams and my sales will sky rocket, Well I guessed wrong, marketing is more than just selling and advertising. Marketing can be defined by taking into consideration two aspects of marketing that is micro-marketing and macro-marketing definition.
Micro marketing is a set of activities within a firm that seeks to accomplish organisations objectives by anticipating consumer needs and directing the flow of need satisfying goods and services from producer to consumer.
Macro-marketing is a social process that seeks to direct the flow of goods and services from the producer to the consumer by marketing supply and demand and thereby obeying the objectives of the society.
Now what I would like is if you can give your opinion about these two completely different markets and why you think the one is better than the other. Then also what you think the micro-macro dilemma is and what impacts it can have on your products life cycle.
